8 Fun Facts about Cereal in Battle Creek
Battle Creek’s National Cereal Festival is coming up on June 9. 2020! Before you come to the festival, there are some fun facts you should know about cereal and its unique history in Battle Creek. You probably know that cereal was invented here, but do you know any of these facts? 1) Cereal was invented by accident! W.K. Kellogg and J.H. Kellogg invented it in the basement of the Battle Creek Sanitarium, now the Hart-Dole-Inouye Federal Center 2) The original flakes were made out of wheat until 1906 when W.K. Kellogg discovered how to make cornflakes. 3) Kellogg Company was originally called the Battle Creek Toasted Cornflake Company. 4) At one point there were over 100 different cereal companies in Battle Creek. Now there are only three: Kellogg’s, Post and Ralston Foods. 5) Starting out, Post actually had better sales than Kellogg’s due to Post’s belief in advertising. 6) On a good day you can smell cereal in the air in Battle Creek. 7) Tony the Tiger was created in the 1950’s to promote Frosted Flakes on television. 8) W.K. Kellogg’s house sits in Kellogg Park in downtown Battle Creek. You can tour it by appointment. Our Best Days Are Yours....History of KELLOGS From one great day over 100 years ago all the way to today, Kellogg's has continued to fuel better days for American families. From going to the moon to feeding the U.S. Army to making your days great, some of our best days have been in your home country, the United States. Discover our best days in the U.S.1898 — In a fortunately failed attempt at making granola, our company’s founder, W.K. Kellogg, and his brother, Dr. John Harvey Kellogg, changed breakfast forever when they accidentally flaked wheat berry. W.K. kept experimenting until he flaked corn, and created the delicious recipe for Kellogg’s Corn Flakes. 1906 — W.K. Kellogg opened the “Battle Creek Toasted Corn Flake Company” and carefully hired his first 44 employees. Together they created the initial batch of Kellogg’s® Corn Flakes® and brought to life W.K.’s vision for great-tasting, better-for-you breakfast foods. 1914 — Kellogg’s® Corn Flakes® was introduced to a new country: Canada. (Later the Kellogg Company will spread the goodness of grain around the world by opening factories in Australia, England, Mexico, Japan, India and more. Today Kellogg brightens breakfast in over 180 countries around the world). 1915 — Kellogg introduced Bran Flakes, the first high-fiber cereal, promptly followed by the introduction of Kellogg’s® All-Bran™ one year later. 1923 — The Kellogg Company made another bold move and become the first in the food industry to hire a dietitian. Mary Barber started the Kellogg’s Home Economics Department and began defining the roles different foods played in proper diets. 1930 — As the United States sunk into the Depression, W.K. Kellogg declared, “I’ll invest in people.” He split shifts and hired new employees to work them. He also founded the W.K. Kellogg Foundation, whose mission — to help children realize their potential — complements that of the Kellogg Company to this day. To further our commitment to people, Kellogg became one of the first companies to proudly display our cereals’ recipes and nutritional info on our boxes — so our consumers knew exactly what they were eating. 1942-1945 — Kellogg’s employees proudly produced K-rations for the U.S. armed forces overseas during World War II, and our engineering teams helped manufacture supplies in Kellogg machine shops. We continued to help America get nutrition by bringing new, whole-grain cereal to life when we introduced Kellogg’s® Raisin Bran®. 1969 — The Kellogg Company was honored to provide breakfast for the legendary Neil Armstrong, Buzz Aldrin and Michael Collins during their groundbreaking Apollo 11 trip to the moon. 1997 — We opened the W.K. Kellogg Institute for Food and Nutrition Research — where food scientists, nutritionists and engineers transform wholesome grains and other ingredients into great-tasting and good-for-your-family foods. 2006 — The Kellogg Company celebrated our 100-year commitment to nutrition, health and quality. We also celebrated our future — by creating new Kellogg’s® Special K® Bars and other innovative ways of giving your family the delicious nutrition you need to make the most of every day. 2009-2010 — After discovering that many people in the U.S. don’t get enough fiber, Kellogg increased the fiber in many of our most popular cereals — including Kellogg’s® Froot Loops®. Now, in the U.S., Kellogg Company offers more ready-to-eat cereals that provide at least one good source of fiber (3 grams) and one-half serving of whole grains (8 grams) than any other U.S. food company. Today — We’re proudly upholding the values W.K. Kellogg instilled more than 100 years ago — but now we’re doing it in 180 countries across the world. We still provide you and your family with better breakfasts that lead to better days, and we flake corn the same way W.K. Kellogg did back in 1898. It just tastes better that way.
Comments
|
Archives
April 2023
Categories |